Faith lived in the incognito is one which is located outside the criticism coming from society, from politics, from history, for the very reason that it has itself the vocation to be a source of criticism. It is faith (lived in the incognito) which triggers the issues for the others, which causes everything seemingly established to be placed in doubt, which drives a wedge into the world of false assurances.
I describe a world with no exit, convinced that God accompanies man throughout his history.
People think that they have no right to judge a fact — all they have to do is to accept it. Thus from the moment that technics, the State, or production, are facts, we must worship them as facts, and we must try to adapt ourselves to them. This is the very heart of modern religion, the religion of the established fact, the religion on which depend the lesser religions of the dollar, race, or the proletariat, which are only expressions of the great modern divinity, the Moloch of fact.
True technique will know how to maintain the illusion of liberty, choice, and individuality.
The will of the world is always a will to death, a will to suicide. We must not accept this suicide, and we must so act that it cannot take place.
Propaganda tries to surround man by all possible routes in the realm of feelings as well as ideas, by playing on his will or on his needs, through his conscious and his unconscious, assailing him in both his private and his public life. It furnishes him with a complete system for explaining the world, and provides immediate incentives to action. We are here in the presence of an organized myth that tries to take hold of the entire person. Through the myth it creates, propaganda imposes a complete range of intuitive knowledge, susceptible of only one interpretation, unique and one-sided, and precluding any divergence. This myth becomes so powerful that it invades every arena of consciousness, leaving no faculty or motivation intact. It stimulates in the individual a feeling of exclusiveness, and produces a biased attitude.
Here, then, is one of the elements of weakness of this point of view. It does not perceive technique’s rigorous autonomy with respect to morals; it does not see that the infusion of some more or less vague sentiment of human welfare cannot alter it. Not even the moral conversion of the technicians could make a difference. At best, they would cease to be good technicians. This attitude supposes further that technique evolves with some end in view, and that this end is human good. Technique is totally irrelevant to this notion and pursues no end, professed or unprofessed.
In the midst of increasing mechanization and technological organization, propaganda is simply the means used to prevent these things from being felt as too oppressive and to persuade man to submit with good grace. When man will be fully adapted to this technological society, when he will end by obeying with enthusiasm, convinced of the excellence of what he is forced to do, the constraint of the organization will no longer be felt by him; the truth is, it will no longer be a constraint, and the police will have nothing to do. The civic and technological good will and the enthusiasm for the right social myths — both created by propaganda — will finally have solved the problem of man.
The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.
Propaganda must be total. The propagandist must utilize all of the technical means at his disposal — the press, radio, TV, movies, posters, meetings, door-to-door canvassing. Modern propaganda must utilize all of these media. There is no propaganda as long as one makes use, in sporadic fashion and at random, of a newspaper article here, a poster or a radio program there, organizes a few meetings and lectures, writes a few slogans on walls: that is not propaganda.
…because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.
Having analyzed these traits, we can now advance a definition of propaganda – not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.
The aim of modern propaganda is no longer to modify ideas, but to provoke action.
Propaganda does not aim to elevate man, but to make him serve.
Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
In point of fact there are a certain number of values and of forces which are of decisive importance in our world civilization: the primacy of production, the continual growth of the power of the State and the formation of the National State, the autonomous development of technics, etc. These, among others — far more than the ownership of the means of production or any totalitarian doctrine — are the constitutive elements of the modern world. So long as these elements continue to be taken for granted, the world is standing still.